NUU is redefining the dance floor as a space for freedom, sensuality, and connection. Working with Lolo, a founding member, I developed a visual identity to translate these qualities into design.
Name
NUU
Service
Branding + Poster Design
Date
08 2025
Location
Zurich, Switzerland
Client
At its centre is a hand-drawn wordmark that brings together a hand as a gesture of invitation, a face expressing trust and joy, and a curve that opens like a doorway. It symbolises invitation, pleasure, and openness, resulting in a system that feels both unique and adaptable, reflecting presence and individuality.
With international DJs including Scott, JR the G, Great, and Lolo, NUU is more than an event. It’s a community in motion, and will premiere on 27 September 2025 at the Longstreet Bar in Zürich.
The NUU logo mark carries this spirit into a single, expressive visual. It unites human warmth, symbolic meaning, and dynamic form to reflect the energy, inclusivity, and individuality at the heart of NUU.
Every element is intentional, telling part of the brand’s story:
The hand (first line from 'n') stands for invitation, guidance, and connection and reaches out openly, offering a gentle welcome.
The face (in the third letter 'u') radiates joy and pleasure.
The inward curve (the twist from both sides) forms a doorway that invites entry into the NUU free space.
Each of the three letters varies in size, perspective, and shadow, highlighting their individuality. Together, they mirror the diverse, multifaceted character of the event, where every person brings their own presence to the dancefloor.
The colour palette combines a deep blue with white, creating contrast and atmosphere. In digital use, the blue shifts into a gradient for depth and movement, while in print it appears as a solid tone.
Typography is set in Bricolage Grotesque: Extrabold for headlines and the logo, Regular for body text. This pairing keeps the identity strong and expressive, while remaining easy to read in all formats and at all scales.
Aa
Aa
The brand and colours go beautifully with the aesthetic of the photography and videography by Aaron Veiga.
Torn denim was used across formats such as posters and social media templates. It complements the photography and ties in naturally with the colour scheme.
This project was another wonderful brand to work on, created mostly between a small rental flat in London, the Caffè Nero on Blomfield Street, and the LNER train to Edinburgh – before finally completing the assets from my hotel room with a view over the town.
