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About me
Branding
Websites
Advertising
Photography
How I work
About me
About me
Visual Identity for NUU
NUU is redefining the dance floor as a space for freedom, sensuality, and connection. Working with Lolo, a founding member, I developed a visual identity to translate these qualities into design.
I studied Media Management at the Schule für Gestaltung in Bern, while working in Marketing and Communications at Leica Camera and now work independently as a freelance designer.
Services
Branding + Poster Design
Client
NUU
Date
August 2025
Location
Zurich, Switzerland
Special thanks to
Lolo
About the project
At its centre is a hand-drawn wordmark that brings together a hand as a gesture of invitation, a face expressing trust and joy, and a curve that opens like a doorway. It symbolises invitation, pleasure, and openness, resulting in a system that feels both unique and adaptable, reflecting presence and individuality.
With international DJs including Scott, JR the G, Great, and Lolo, NUU is more than an event. It’s a community in motion, and will premiere on 27 September 2025 at the Longstreet Bar in Zürich.
This project was another wonderful brand to work on, created mostly between a small rental flat in London, the Caffè Nero on Blomfield Street, and the LNER train to Edinburgh, before finally completing the assets from my hotel room with a view over the town.
The brand
The NUU logo mark carries this spirit into a single, expressive visual. It unites human warmth, symbolic meaning, and dynamic form to reflect the energy, inclusivity, and individuality at the heart of NUU. Every element is intentional, telling part of the brand’s story:
Each of the three letters varies in size, perspective, and shadow, highlighting their individuality. Together, they mirror the diverse, multifaceted character of the event, where every person brings their own presence to the dancefloor.
The hand (first line from 'n') stands for invitation, guidance, and connection and reaches out openly, offering a gentle welcome.
The face (in the third letter 'u') radiates joy and pleasure.
The inward curve (the twist from both sides) forms a doorway that invites entry into the NUU free space.
Each of the three letters varies in size, perspective, and shadow, highlighting their individuality. Together, they mirror the diverse, multifaceted character of the event, where every person brings their own presence to the dancefloor.
The colour palette combines a deep blue with white, creating contrast and atmosphere. In digital use, the blue shifts into a gradient for depth and movement, while in print it appears as a solid tone.
Typography is set in Bricolage Grotesque: Extrabold for headlines and the logo, Regular for body text. This pairing keeps the identity strong and expressive, while remaining easy to read in all formats and at all scales.
Aa
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The brand and colours go beautifully with the aesthetic of the photography and videography by Aaron Veiga.
Torn denim was used across formats such as posters and social media templates. It complements the photography and ties in naturally with the colour scheme.
To keep everything accessible for the team, the identity is documented in a digital brand guide with downloadable logo files, colours, typefaces, and assets.
❞
This year I decided to focus on sharpening my appearance as a DJ and professionalising my entire image. I asked louisplant.ch to help me with this and I couldn't be happier!
Louis Plant Schneeberger understood me perfectly not only as a DJ but also as an artist and brought my vision to life in his vision. His expertise and creativity absolutely impressed me.
So if you're looking for someone to visually showcase your personality, I can wholeheartedly recommend Louis!
The concept
We wanted to create a brand and logomark that really reflects Lolo's personality.
Lolo was born in Yaoundé, the capital city of Cameroon. We have incorporated the star from the country's flag to symbolise her deep connection with this vibrant place and Amapiano music.
Lolo is a star herself. Stars symbolise excellence, energy, and recognition. They represent a shining presence, much like the DJ who lights up the dancefloor and guides the audience through feelings of freedom and celebration. A star reflects the DJ’s role as a leader in music, bringing people together through unity, passion, and entertainment, while standing out as a symbol of brilliance.
Drawn with a watercolour brush, the letter "L" reflects a sense of creativity and individuality. Its fluid, textured strokes give it a handwritten feel, adding warmth and character.
The letter is incorporated into the star to form this distinctive logomark. It makes a perfect balance between the boldness of the sharp and evenly pointed star, and the creativity of the hand-drawn "L".
The decision to hyphenate the name "Lolo" was inspired by the way Lolo’s supporters chant her name at her performances. The rhythmic repetition - "Lo-Lo, Lo-Lo, Lo-Lo" - has become a distinctive expression of their encouragement, and its use here captures the energy and connection of those moments.
To build on this energy, we added an inflate effect to the lettering, giving it a playful, bold feel that reflects Lolo’s bubbly and lively character. This combination brings the design to life, mirroring both the warmth of her supporters and her own vibrant character.
The star was carefully positioned to create a balanced and harmonious logomark. We placed it under the first "L" and to the left of the second "LO" with a slight rotation. This arrangement helps to visually anchor the design while adding a dynamic touch. The positioning of the star complements the flow of the lettering, ensuring that the overall logo feels cohesive and well-proportioned.
We chose red as the core colour for Lolo’s branding because it perfectly embodies her vibrant personality and the essence of her music. Red symbolises passion, power, and energy, reflecting Lolo’s drive and her ability to captivate and inspire. It also conveys love, enthusiasm, and confidence, aligning with the emotional connection she shares with her audience. The bold and solid nature of red mirrors her unwavering presence and strength, making it the ideal colour to represent her brand.
Et voilà: this is our finished logomark.
The process
Now, let’s take a look into the process behind the creation of this brand.
The first crucial step was to understand and define who Lolo really is, who she aspires to become, and how she wants to be perceived by her audience, business partners, and booking agents.
Insights into the kick-off presentation.
Having laid the foundation we could now begin, with the help of an Aperol Spritz, to explore potential design directions. This phase wasn't about getting straight to the perfect solution, but more about identifying what we definitely didn’t want and understanding why, allowing us to refine and focus on other possibilities and ideas.
Insights into the moodboard presentation.
Based on Lolo's thoughts on the moodboards and our sense of what could work as a design, I started to explore first logo ideas.
Insights into the fist concepts presentation.
Lolo really liked the concept of the red LO-LO, but wanted to see how it would work with the different stars I had designed. And from there I kept refining and trying out what could work best, while always keeping the values we wanted to communicate in the back of my mind.
Insights into the final draft presentation.
Having settled on the basic design, we continued to fine-tune it and consider how it could work in everyday situations. It took a few attempts until we found the perfect red.
Insights into the final brand identity.
The final step was presenting the brand identity with its brand guide and creating all of the templates and files.
