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Zentralbahn

  • We look at where things stand and what you need. For a full visual identity, I design logos and define colour palettes, typography and the wider visual language around your brand. From there, we can bring it to life across websites, campaigns and print.

  • I design and build websites from scratch in Wix Studio. Every site is fully customised, responsive and easy for you to manage and update yourself over time. The aim is always to create something clear in its design, functional and built to last.

  • I design and build websites from scratch in Wix Studio. Every site is fully customised, responsive and easy for you to manage and update yourself over time. The aim is always to create something clear in its design, functional and built to last.

Branding

Websites

Advertising

Photography

How I work

About me

About me

  • We look at where things stand and what you need. For a full visual identity, I design logos and define colour palettes, typography and the wider visual language around your brand. From there, we can bring it to life across websites, campaigns and print.

  • I design and build websites from scratch in Wix Studio. Every site is fully customised, responsive and easy for you to manage and update yourself over time. The aim is always to create something clear in its design, functional and built to last.

  • I design and build websites from scratch in Wix Studio. Every site is fully customised, responsive and easy for you to manage and update yourself over time. The aim is always to create something clear in its design, functional and built to last.

Branding

Websites

Advertising

Photography

How I work

About me

About me

Advertising Materials for the Zentralbahn

SBB’s leisure railway connects Lucerne with Interlaken via the Brünig Pass, as well as Lucerne with Engelberg.

I had the opportunity to design advertising materials for Zentralbahn’s cab rides. Posters, advertisements and digital screens could be seen on zb trains, stations and at its travel centre this August.

I studied Media Management at the Schule für Gestaltung in Bern, while working in Marketing and Communications at Leica Camera and now work independently as a freelance designer.

Services

Advertising Design, Layout & Adaptation

Made with

Adobe Indesign / Illustrator / Keynote

Client

Die Zentralbahn

Date

August 2026

Location

Stans, Switzerland

Special thanks to

Laura Birrer

About the project

On the Lucerne-Interlaken Express, Zentralbahn offers a truly special panoramic journey: an incredible view through the front windscreen from the driver’s cab. For this offer, I created the poster based on the railway’s corporate design, using the provided media assets and copy and adapting it to various formats.

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Static digital ads and banners

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Large-format posters in train stations

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Two campaign variants were created to address different customer groups.

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An animated version of the campaign created for display at Zentralbahn’s travel centre, bringing the design to life through motion.

  • We look at where things stand and what you need. For a full visual identity, I design logos and define colour palettes, typography and the wider visual language around your brand. From there, we can bring it to life across websites, campaigns and print.

  • I design and build websites from scratch in Wix Studio. Every site is fully customised, responsive and easy for you to manage and update yourself over time. The aim is always to create something clear in its design, functional and built to last.

  • I design and build websites from scratch in Wix Studio. Every site is fully customised, responsive and easy for you to manage and update yourself over time. The aim is always to create something clear in its design, functional and built to last.

Branding

Websites

Advertising

Photography

How I work

About me

About me

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