After my commercial apprenticeship, these studies provided me with the chance to gain further expertise in the areas of management, marketing, design, project management, finance and personnel management in great company and an inspiring environment. They have given me the confidence and courage to take on responsibility in a wide variety of roles and to understand the bigger picture beyond my own function.

In my diploma thesis, I analysed Generation Alpha’s attitude to cinema on behalf of the Swiss Cinema Association, and then developed practical measures for the cinema industry to adopt. Find out more at www.sfgb-b.ch/abschlussarbeit/die-generation-alpha-im-kino.

A big thank you to everyone who was part of this journey and supported me on so many different levels!