An identity for how your organisation shows up.
An identity for how your organisation shows up.
A strong corporate identity gives confidence to how a business presents itself. From logo to visual language, we create a system that keeps your brand recognisable and consistent across all touchpoints.
This includes defining who you are as a brand and creating a visual language that represents that, with a logo, colour palette, typography and a wider visual language around your brand. From there, we can bring it to life across social media, websites, campaigns and print.
Case Study: Visual Identity for NUU
Corporate Identity
An identity for how your organisation shows up.
A strong corporate identity gives confidence to how a business presents itself. From logo to visual language, we create a system that keeps your brand recognisable and consistent across all touchpoints.
This includes defining who you are as a brand and creating a visual language that represents that, with a logo, colour palette, typography and a wider visual language around your brand. From there, we can bring it to life across social media, websites, campaigns and print.
Frequently asked questions
Every branding project is shaped around what you actually need, but typically includes a logo, colour palette, typography, visual style and brand templates. All of this is delivered with a clear set of guidelines to help you apply your brand consistently over time.
You can reach out via the contact form or by email at schneeberger@louisplant.ch. You can expect a response by the next day.
We’ll start with an open conversation to understand what you’re looking for and whether it’s a good fit. From there, I’ll put together an estimate and outline a timeline. If everything aligns, we move into the first stage: understanding you and your brand, and defining the foundation for everything that follows.
About me
I studied Media Management at the Schule für Gestaltung in Bern, while working in Marketing and Communications at Leica Camera and now work independently as a freelance designer.
I work closely with people and brands to shape a clear and distinctive visual language and then bring it to life across websites, campaigns and print.
My Branding Process
First we meet, ideally in person or via video call, and have a little chat. This first conversation is about getting a sense of what you're looking for, and whether what I offer is a good fit.
Once we’ve decided to move forward, we'll define your brand’s purpose, values, audience and aims. This gives us a clear foundation, not only for visuals, but also for tone and direction.
I create 3-4 different moodboards that explore potential directions in style, tone, and aesthetic. We review them together and discuss what resonates. This step helps us align visually before any design begins.
Based on the chosen moodboards, I develop 1-2 initial concepts. We review, discuss, and refine; either by further developing one direction or testing new ones if needed. This is an iterative, open process shaped by your feedback.
Once we’ve narrowed it down, I present the final concept. We make any small adjustments to ensure everything feels just right before moving into final production.
I finalise all logo versions, colour palettes, typography, and visual elements. You receive a clear, accessible brand guide on client.louisplant.ch and as a PDF along with all assets.
You get access to your personal brand portal with everything in one place, files, guidelines, templates and more. If you need further support, I’m here to help with rollout and implementation.
That could mean designing templates, creating marketing materials, building your website, or adding photography that fits your brand. Many clients continue working with me across these areas to keep everything consistent and aligned.
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Who I’ve worked with
I work with a wide range of people and organisations, from individuals and small teams to cultural institutions and businesses. My clients come from different fields and backgrounds, including music, culture, publishing, education, fitness, real estate and independent initiatives in Switzerland and the UK.
The projects themselves are just as varied. They range from visual identities and websites to graphic design, photography and ongoing visual support. Some collaborations begin with a single poster, photoshoot or website update and grow into longer-term partnerships. Others are more focused, responding to a specific moment, launch or idea.
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