First we meet, ideally in person or via video call, and have a little chat. This first conversation is about getting a sense of what you're looking for, and whether what I offer is a good fit.

Before designing anything, we define what the project needs to achieve and how you want to present yourself and your work.

If we’re creating a personal brand, we’ll explore your identity, audience, values and visual direction. If you already have an identity in place, we’ll use this as the foundation for your website.

This is where ideas start becoming visual. Through moodboards, typography, colour, imagery and initial concepts, we develop a direction that feels right for you and your work. Together, we review and refine it until we have a clear visual language to build from.

For a website, we look at everything that needs a home, from your work, releases and projects to events, press, social platforms and contact information. We organise this into a clear structure and turn the visual direction into a website that feels distinctly yours, while making it easy for people to find what they’re looking for.

Once the direction is set, I bring everything into its final form. Your website is built responsively in Wix Studio, with flexible CMS structures where useful, so new projects, releases, events and other content can be added easily over time. We review everything together, make final adjustments and prepare it for launch.

Once everything is ready, we launch your new website and I hand over the tools and guidance you need to manage it yourself. Your identity and website are designed to evolve with you rather than end at launch. As new work comes along, I can continue to support you with updates, campaigns, print, photography, new pages or whatever comes next.